bingo party

"the American luxury represented by Lincoln is based on the perspective of users, and the essence of this luxury is not cars, but people." At the 18th Beijing International Automobile Exhibition, Dr. Jia Ming, President of Lincoln China, made a brand-new interpretation of the brand concept of "luxury has its own way".

Time never came to a standstill, and the front-line luxury strongman realized long ago that cars are not a pile of cold technology and parameters, but to resonate with users. For example, at this year's Beijing Auto Show, Lincoln used the four American living room forms pioneered by the auto show to interpret different realms of life and reflect the taste and posture of different stages of life. at the same time, five new Lincoln models with special colors bring users a new product image, showing the elegance and calmness of different stages of life at the visual level.

Across the thrilling 100-year legendary journey, Lincoln adheres to his original intention and continues to refresh the new height of "American luxury" with his immortal brand heritage, calm product experience and elegant life attitude. accompany and witness countless users through important moments in life.

Four large American living rooms, a journey to the next level of life.

Life is like a book, each stage is a chapter, each chapter has a different story and experience. In different stages of life, the yearning and definition of luxury are based on different realms of life.

As Dr. Jia Ming dysprosium said, "luxury exists only because of the yearning of users." Luxury is not only material wealth, but also spiritual wealth. Every stage of life has a different spiritual realm. The Lincoln brand creates a unique luxury experience for users at all stages of life. "

At this year's Beijing Auto Show, the Lincoln brand made a "concrete expression" of the advanced journey of different life realms with four large American living rooms that made them feel at home. For the enterprising young eliteGeniemegawaysslotWhether they are single, at the beginning of their career, or as new parents, when they move forward courageously in the rising period of their career, they can find a special place in the Lincoln brand.GeniemegawaysslotTheir luxurious land. Lincoln and Lincoln adventurers face the challenges confidently and elegantly together with young elites, which can not only become a "mobile living room" for singles to socialize, but also a safe haven for young families and a "mobile safe house" for young families. With strong motivation and easy manipulation, it brings "elegant moment" and "elegant domain" for young elites.

When teenagers with fresh clothes and angry horses become the backbone of their careers and families, they also have more feelings and understanding of the world and life. Lincoln navigator is like a "land yacht". The Lincoln navigator uses a 207kW engine with a 140kW motor, which can output more power. the addition of the motor brings 6. 6% in addition to smooth driving and vigorous acceleration.GeniemegawaysslotWith .64L / 100km fuel consumption, a full tank can drive 1129km, while leading the same class of body size and NVH quiet and comfortable cockpit, opening a quiet "elegant bay" for the elite.

On the road of bravely pursuing success, it is inevitable to "ride the wind" and "break the waves". Whether they are successful people with successful careers, mature and stable people, or leaders from all walks of life with rich experience and financial accumulation, they can find resonance points in Lincoln models. Lincoln aviator 3GeniemegawaysslotThe .0T V6 engine provides steady and surging power, left and right adjustable leg supports, aviation-grade sleep headrest, all-system standard noise reduction glass and ANC active noise reduction system, just like "first class on land". Lincoln navigator is a "mobile palace", with a full-size SUV trailblazer posture, the perfect integration of strong strength, heritage and elegant style, leading them to the "realm of elegance" and "the realm of elegance".

"American luxury is one more choice for users. in the future, the Lincoln brand will focus on product design, product research and development, and product definition to support positioning, so that users feel elegant and calm." Dr. Jia Ming dysprosium said. Thus it can be seen that Lincoln not only brought users a combination of American luxury and intelligent, high-value products, but also used the "Lincoln way" service and customer experience to treat users as family, which is more important than sales itself.

Five cars and five colors, "luxury has its own way" into new connotations

A person's life is intertwined with colors, including quiet blue, warm red, green of hope, gentle pink and deep black. The brilliance they emit is the beauty of our lives.

The Lincoln brand uses its unique color philosophy, and its five models are unveiled at this Beijing auto show with brand-new special colors. Lincoln navigator's Temple Red, Lincoln pilot's Phantom Green, Lincoln navigator's elegant blue, electric Lincoln adventurer's elegant powder, Lincoln Z's elegant black, the five car colors are just like the elegance and calmness of different stages of life. Or elegant, or elegant, or profound, or full of vitality, or confident and enterprising, all reflect each car owner's unique taste and realm of life.

Whether it is the American living room created by the auto show, or five cars and five colors, it indicates that the Lincoln brand has raised another latitude to luxury. From the past, to the present, and even to the future, Lincoln's luxury has always been confident and calm, ceremonial and personalized. In the view of Dr. Jia Ming dysprosium, what Lincoln brings to users is a perceptible sense of dignity and a brand temperature that is "turned into spring mud to protect flowers".

In the current luxury car market, the connotation of luxury is gradually losing, and it is easy to forget the original intention in the current impetuous market. However, Lincoln, who adheres to luxury, has always adhered to the "value marketing" of "moisturizing everything silently", bringing users confident and calm, individual and honorable enjoyment of products and services. and to users to further demonstrate the Lincoln brand pursuit of excellence, unique brand spirit.

Once you agree with Lincoln's luxury, it will be difficult to accept other people's definitions of luxury. At present, Lincoln is the only brand to raise luxury to the level of "Tao". At this year's Beijing Auto Show, Dr. Jia Ming-dysprosium sublimated the brand concept of "luxury has its own way". That is, "great way", "comfortable way", "quiet way", "vigorous way" and "noble way".

Take "the way of Noble" as an example, it is reflected in the exclusive test driving, delivery, transportation and other services tailor-made for Chinese users. For example, Lincoln navigator has a green Venetian high-end leather from Eagle Ottawa in the United States, with skyline drilling texture and avenue stitches inspired by Manhattan skyscrapers, each inch is polished with ingenuity, private texture and within reach. The unique laser engraving technology perfectly reproduces the overlooking path of Central Park on the walnut board of Open-Pore technology.

Behind the deep profile is the confidence accumulated by the Lincoln brand over the past century, and it is also the adherence to the right line. Lincoln's American luxury is a way for users to pursue a better life from the essence and from the perspective of users. From Lincoln Z, Lincoln adventurers, navigators, pilots to navigators, Lincoln provided the same luxury experience to different users, presenting a new realm of American luxury to a variety of user groups with grace, taste and experience. in the environment where traditional luxury brands hesitate about the future direction and new brands try to redefine luxury, Lincoln insists on using product strength and elegance. Fully meet the increasingly diversified needs of Chinese customers for luxury travel. Lincoln with a hundred years of accumulated self-confidence and adhere to the right line, for users to create the ultimate luxury experience, in the future journey, will continue to user demand-oriented, create a new era of American luxury. / Xia Mu / tr. by Phil Newell)