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Chen Mengyi, editor of every reporter Zhen Sujing.

On the evening of April 23, Shenzhen Real Estate Association and Shenzhen Real Estate intermediary Association jointly issued "Development"Pennbattle38000The notice of "changing homes" for commercial housing in our city (hereinafter referred to as "notice") announces the implementation of "exchanging old for new" in the whole city.

According to the notice, real estate development enterprises, intermediary agencies and room changers communicate face-to-face, sign agreements, and clarify the details of the activities and the rights and interests of all parties. Real estate development enterprises set a certain period of "termination protection period" for the new houses that the exchangers intend to buy (it is recommended that not less than 90 days). If the old houses are not sold, the exchangers can unconditionally terminate the agreement and do not have to bear liability for breach of contract.

The event will last for one year from May 1, 2024 to April 30, 2025.

A number of industry insiders believe that Shenzhen is the first first-tier city to trade in old real estate, and the promotion led by industry associations may have an exemplary effect on the policy-making of other cities.

Yan Yuejin, research director of Shanghai Yiju Real Estate Research Institute, believes that from the perspective of quality, such projects, whether they are architectural design, building facade and supporting facilities, are relatively excellent new projects in Shenzhen.

21 real estate agents participated

As of April 24, 13 real estate development enterprises and 21 real estate agencies have made it clear that they will participate in the "trade-in" activities of commercial housing in Shenzhen. And participate in the "trade-in" new housing projects, located in Nanshan, Futian, Guangming, Longhua, Longgang, Shenshan and other areas, the total price ranges from 1 million yuan to 10 million yuan.

Specifically, including Jindi Group, Greenview Group, Cosco Holdings and other real estate developers, there are projects in the list.

Among them, the highest unit price of the Lujing Baishizhou project is 100000 yuan per square meter, the total price ranges from 8.95 million yuan to 11 million yuan, and the second highest unit price is Qianhai Bay, with a reference average price of 9.Pennbattle3800050,000 yuan per square meter, with a total price range of 9.54 million-13.8 million yuan; the third highest unit price is Jinzhong Yunshanhai residence, with a reference average price of 75000 yuan / square meter and a total price range of 7.5 million-7.81 million yuan.

In fact, prior to this, Le Youjia, in conjunction with the Shenzhen Lujing Baishizhou project, took the lead in carrying out the "trade-in" pilot project on April 19.

According to the data disclosed by enterprises, after the launch of the "trade-in" campaign, the patronage and transaction conversion rate of the Lujing Baishizhou project have increased, with 288 batches of customers in two days over the weekend, with 7 sets of "trade-in" category, with a transaction value of more than 100 million yuan.

It is understood that Lujing Baishizhou is the largest urban village renovation project in Shenzhen. In September 2023, the first phase of the project obtained a pre-sale certificate and opened for sale, including 1257 residential units and 1489 business apartments.

Li Yujia, chief researcher of the Housing Policy Research Center of the Guangdong Provincial Institute of Urban Planning, said in an interview with the Daily Economic News that compared with the government and enterprises, it is most appropriate for industry associations to promote "trade-in". Intermediary industry associations can mobilize the enthusiasm of their institutions, real estate industry associations can mobilize the enthusiasm of developers. The two also have close ties with the government, and can suggest some preferential policies to government departments, so as to promote the virtuous circle of real estate.

"in addition, the 'trade-in' involves many links and subjects, whether it is selling or buying, as well as the evaluation of mortgage guarantees, the transfer of redemption, and so on, which all require the full cooperation of the association and the government." Li Yujia said.

The owners are worried that the price will be depressed.

A senior real estate personage said in an interview with the Daily Economic News that prior to this, Shenzhen has also launched a similar transaction model, in which second-hand housing owners book houses first, and then sell houses, in the cold period of property market transactions, which is beneficial to both buyers and sellers. Developers can target interested buyers in advance to improve the success rate of sales, but the final conversion effect is difficult to guarantee.

Some second-hand housing owners said that they are more interested in "trade-in", but they are also worried that the prices of second-hand houses sold may be depressed and the range of new housing options is limited. At the same time, it is also very important to ensure the transparency and fairness of transactions and avoid market manipulation. at present, we pay more attention to the display of listing prices and transaction prices, as well as authoritative access channels.

However, some developers involved in the "trade-in" said in an interview with the Daily Business News that according to the current transaction situation, relative parties jointly promote activities such as "trade-in". They are more looking forward to the relaxation and adjustment of policies such as purchase restrictions and transaction taxes and fees.

Li Yujia believes that the key to "trading the old for the new" is that the old houses should be sold and the promised concessions should be in place. It is suggested that the relevant intermediaries and participating new projects can clearly publicize the specific concessions, such as the completion of selling old and buying new intermediary rates, how much can be reduced, how much concessions developers can have on the basis of market promotion, and so on. Intermediary industry associations should strengthen information disclosure and integrity management to ensure that these concessions can be landed.